e-newsletters – Black Cap Design

Black Cap on TV

March 19, 2014 in Event / Website Management tagged Avant Garden Shop / Black Cap Design / blog / CHEX Daily / E-commerce / e-newsletters / Ontario / Pat Kenney / Peterborough / SEO / social media / The Garden Gate / web designer by Carrie

A longtime Black Cap Design client Brenda Ibey, owner of The Avant-Garden Shop, asked us to join her on the CHEX Daily show to talk about her e-commerce website. Brenda’s show is called The Garden Gate. The Avant-Garden Shop is a retail store located in downtown Peterborough, Ontario. They provide quality garden accessories, backyard birding supplies, outdoor décor, and many other unique products. They specialize in products crafted by Canadian Artists. Black Cap Design designed and developed The Avant-Garden Shop […]

Blog vs Newsletter – Top 10 Advantages

January 8, 2014 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by Carrie

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title. And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite. The result: a technical draw. Research shows that no one needs to throw in the towel just yet. Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]