Content and Format

A collection of Black Cap Design blog posts the will help you write content for the Web and make decisions about your website layout.


The Power of Random
The Power of Random avatar

I was chatting with a client the other day and casually mentioned the idea of displaying random ads on his club’s website to generate some income.  His response was “What does random ads mean?” I was surprised by the question but I suppose I shouldn’t have been.  The “random” display of elements on a website is used all the time, but the fact that something has been displayed randomly is invisible to the website visitor.  So, I guess a more… continue reading The Power of Random

The Power of Random avatar


Get Your Website Working for You
Get Your Website Working for You avatar

I had a conversation with a new client recently.  His employees have been encouraging him to “get a website and join the 21st Century“.   He said “I guess they’re right, but we’re already really busy and I’m not sure we can take on more business right now“. It’s true – having a website can generate more business – but it can also work for you by reducing your workload. This particular client receives a ton of calls from prospective customers… continue reading Get Your Website Working for You

Get Your Website Working for You avatar


Blogging for Fun
Blogging for Fun avatar

Blogging can be a great hobby.  A growing number of bloggers are taking to the Internet to share their interests by writing on a wide range of topics.  The WordPress CMS blogging software is flexible and easy to use so we recommend it for anyone interested in starting a personal blog. To learn more about WordPress blogs, visit our post “Blogging Software“. People who start a blog are usually the folks who enjoy writing, educating, helping or just connecting with… continue reading Blogging for Fun

Blogging for Fun avatar


Responsive Web Design: The Silver Bullet for Mobile-friendly Websites?
Responsive Web Design: The Silver Bullet for Mobile-friendly Websites? avatar

There has been a lot of buzz lately about Responsive Website Design.  I’ve recently read several articles suggesting responsive design is the future of the Web and without it, sites are not truly mobile-friendly.  What is responsive design, and does it live up to the hype? Let’s start with some historical context.  In the early days of the Web, computer monitors were massive, but the screens were quite small.  To accommodate small screen size, website layouts were narrow.  As screen… continue reading Responsive Web Design: The Silver Bullet for Mobile-friendly Websites?

Responsive Web Design: The Silver Bullet for Mobile-friendly Websites? avatar


The Website of Your Dreams
The Website of Your Dreams avatar

If you’re considering having a website designed or redesigned, selecting a Web Designer is just the first step. Imagine you have just commissioned a painting.  The artist will need to know what you have envisioned – portrait, landscape, abstract… A Web Designer is like an artist staring at a blank canvas.  You really don’t want your Designer jumping in without any guidance from you, especially if you are working to a deadline.  In most cases a Web Designer will start… continue reading The Website of Your Dreams

The Website of Your Dreams avatar


If you could do just one thing to improve your SEO, what would it be?
If you could do just one thing to improve your SEO, what would it be? avatar

We recently conducted an experiment.  It wasn’t the kind of experiment you read about in the daily news.  It was more of a “oops, I wonder how long that tub of yogurt has been hiding at the back of the fridge” sort of experiment. Several years ago, I had a bit of spare time, and a few ideas, so I started writing articles for the Black Cap Design website.   A few months later, I noticed a big improvement in our… continue reading If you could do just one thing to improve your SEO, what would it be?

If you could do just one thing to improve your SEO, what would it be? avatar


WordPress: Pages vs Posts – What’s the Difference?
WordPress: Pages vs Posts – What’s the Difference? avatar

For people who are new to WordPress, one of the first questions that arises is “what’s the difference between Pages and Posts?” The next time you’re poking around the administrative dashboard of your new website, have a look at the navigation menu.  You’ll see several tabs including a ‘Posts’ tab and a ‘Pages’ tab. If you click on each of those tabs in turn, you’ll notice the settings for pages and posts look pretty much the same.  You can create… continue reading WordPress: Pages vs Posts – What’s the Difference?

WordPress: Pages vs Posts – What’s the Difference? avatar


Web Design 101: Don’t Leave Your Visitors in the Dark!
Web Design 101: Don’t Leave Your Visitors in the Dark! avatar

How many times have you arrived at a website and asked yourself, ‘ok, now what am I supposed to do?’ Many people jump to the conclusion ‘geez i must be really dumb if I can’t figure this out!’ when the unfortunate reality often points to a poorly planned and executed design – what I call the ‘user interface’. In my work as a Web Designer & Developer, I visit a lot of websites.  Out of necessity, I’ve learned to quickly… continue reading Web Design 101: Don’t Leave Your Visitors in the Dark!

Web Design 101: Don’t Leave Your Visitors in the Dark! avatar


The Power of Open Fonts
The Power of Open Fonts avatar

When we recently launched the redesign of the Black Cap Design website, I remember thinking ‘this wouldn’t have been possible a few years ago’.  I’m referring specifically to the use of open fonts.  The distinctive look of our new site is due in large part to the use of open fonts.  In fact all of the fonts you see on this page are open fonts! Until (roughly) 2010, the Web supported just a handful of fonts.  The reason?  To work,… continue reading The Power of Open Fonts

The Power of Open Fonts avatar


I found this really cool image… Some advice about stock images
I found this really cool image… Some advice about stock images avatar

“I found this really cool image online and I want to use it on my website.” This is something we hear quite a bit when we’re designing or updating sites for our clients. I had a professor at Fleming College when I was studying Web Design there who went to great lengths to stress the importance of taking copyright issues seriously.  I took her advice, and in turn advise my clients to take it seriously as well. In the early days… continue reading I found this really cool image… Some advice about stock images

I found this really cool image… Some advice about stock images avatar


Web Design Resource for Non-Profits
Web Design Resource for Non-Profits avatar

Before launching Black Cap Design, Pat and I both worked for not-for-profit organizations.  We also have experience as volunteers on fundraising committees and on non-profit Boards of Directors.  This gives us insight into the unique challenges social service agencies face when it is time to design or redesign their websites. We developed this PDF checklist for our not-for-profit clients to help them identify some of the common decisions they will need to make.  This list also includes steps that will… continue reading Web Design Resource for Non-Profits

Web Design Resource for Non-Profits avatar


Web Page Layout – How To Create a Welcoming Web Experience
Web Page Layout – How To Create a Welcoming Web Experience avatar

Are you considering having a website designed or re-designed? Page layout is something most end-users seldom think about. People are likely to have a “yuck!” or “hmmm nice” reaction to a given website, and don’t give it much more thought. Good page layout keeps visitors at your site. Nothing gets people running for the exit doors faster than bad layout. So, what is page layout? Simply put, it’s where stuff is placed on your site’s Web pages. It’s a bit… continue reading Web Page Layout – How To Create a Welcoming Web Experience

Web Page Layout – How To Create a Welcoming Web Experience avatar


5 Things to Consider When Planning a Website
5 Things to Consider When Planning a Website avatar

If you’re like most people, you’ve been thinking about having a website developed for a while. And, like most people, you’re wondering where to start. We’ve compiled a list of 5 important things to consider to help you get started. Answer these questions and you’ll be well on your way. Make sure to jot down your answers. It will help when it comes time to consult with us about planning the construction of your site. 1. What is the purpose… continue reading 5 Things to Consider When Planning a Website

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Creating Effective Web Content
Creating Effective Web Content avatar

Writing Web content is easy right?  Actually, one of the most common challenges people face when creating or updating their website is the written content. Here are some tips to help with crafting effective written content for the Web. Before you begin writing ask yourself: Who will be visiting my site? What is the likely purpose for the visit …what are visitors going to be looking for? How can I make it easy for them to find the information they… continue reading Creating Effective Web Content

Creating Effective Web Content avatar