Marketing

You have many options for marketing your products and services online through your website. This series of Black Cap blog posts provides you with some examples.


Call to Action
Call to Action avatar

Blog posts and web pages need to include some way for your visitors to connect with you directly.  This “call to action” motivates people to take the next step, which may include sending you an email, signing up for an event or placing an order. Call to action buttons can work effectively for a wide range of website functions.  For example, your site could include buttons that say, “Buy Now” or “Donate”, or “Join”, or “Volunteer” or “Call”, or “Sign… continue reading Call to Action

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The Power of Random
The Power of Random avatar

I was chatting with a client the other day and casually mentioned the idea of displaying random ads on his club’s website to generate some income.  His response was “What does random ads mean?” I was surprised by the question but I suppose I shouldn’t have been.  The “random” display of elements on a website is used all the time, but the fact that something has been displayed randomly is invisible to the website visitor.  So, I guess a more… continue reading The Power of Random

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The Power of Colour
The Power of Colour avatar

What colours should you use on your website? Do you want warm, vivid, energetic colors like red, orange and yellow, or cool, calm, soothing colours like blue and green? What you decide depends on the message you want to send, the emotion you want to convey and the appeal it will have for your target audience. Branding If you’ve already worked through the branding process, a Web Designer can use this information to design & build your site, integrating the… continue reading The Power of Colour

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Managing Your Online Presence with a Personal Website
Managing Your Online Presence with a Personal Website avatar

Develop your online brand with a personal website or blog built by Black Cap Design! Website Designer and Developer Pat Kenney will create a customized site and Project Manager Carrie Wakeford will help you develop content to showcase your skills and experience. In addition to being a Web Project Manager, Carrie offers her skills as a seasoned Career Management Consultant and Résumé Writer.  It all starts with the results of a Google search.  Have you Googled yourself lately? Are you… continue reading Managing Your Online Presence with a Personal Website

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Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar… continue reading Blog vs Newsletter – Top 10 Advantages

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