Marketing

You have many options for marketing your products and services online through your website. This series of Black Cap blog posts provides you with some examples.

Newsletters: Playing It Safe
Newsletters: Playing It Safe avatar

 in Communication / Marketing by

A frequently requested service at Black Cap Design is website integration with a newsletter campaign, often through MailChimp or MailerLite.  In simple terms, this involves adding a newsletter sign-up form to a website.  The form automates the process of subscribing an interested visitor to the website owner’s newsletter mailing list. It’s a great way for business owners to keep in touch with their client base by sharing information or offering deals or promotions. What many people don’t realize is that […]

Call to Action
Call to Action avatar

 in Communication / Design & Development / Marketing  tagged Black Cap Design / blog / call to action / email encryption by

Blog posts and web pages need to include some way for your visitors to connect with you directly.  This “call to action” motivates people to take the next step, which may include sending you an email, signing up for an event or placing an order. Call to action buttons can work effectively for a wide range of website functions.  For example, your site could include buttons that say, “Buy Now” or “Donate”, or “Join”, or “Volunteer” or “Call”, or “Sign […]

The Power of Random
The Power of Random avatar

 in Content and Format / Marketing  tagged web design / websites by

I was chatting with a client the other day and casually mentioned the idea of displaying random ads on his club’s website to generate some income.  His response was “What does random ads mean?” I was surprised by the question but I suppose I shouldn’t have been.  The “random” display of elements on a website is used all the time, but the fact that something has been displayed randomly is invisible to the website visitor.  So, I guess a more […]

The Power of Colour
The Power of Colour avatar

 in Design & Development / Marketing  tagged branding / colour wheel / web designer by

What colours should you use on your website? Do you want warm, vivid, energetic colors like red, orange and yellow, or cool, calm, soothing colours like blue and green? What you decide depends on the message you want to send, the emotion you want to convey and the appeal it will have for your target audience. Branding If you’ve already worked through the branding process, a Web Designer can use this information to design & build your site, integrating the […]

Managing Your Online Presence with a Personal Website
Managing Your Online Presence with a Personal Website avatar

 in Blogging / Communication / Marketing  tagged blog / career blog / career management / career portfolio / Google ranking / SEO / social media / WordPress by

Develop your online brand with a personal website or blog built by Black Cap Design! Website Designer and Developer Pat Kenney will create a customized site and Project Manager Carrie Wakeford will help you develop content to showcase your skills and experience. In addition to being a Web Project Manager, Carrie offers her skills as a seasoned Career Management Consultant and Résumé Writer.  It all starts with the results of a Google search.  Have you Googled yourself lately? Are you […]

Blog vs Newsletter – Top 10 Advantages
Blog vs Newsletter – Top 10 Advantages avatar

 in Blogging / Communication / Marketing / Search Engine Optimization (SEO) / WordPress Development  tagged Black Cap Design / blog / blog post / constant contact / e-newsletters / keywords / MailChimp / newsletter templates / pull marketing / push marketing / RSS / Search Engine Optimization / SEO / social media / target audience / web log / WordPress by

In this corner, we have “Blog” the young up-and-coming contender, prepared to challenge for the title.  And in the other corner we have “Newsletter” the experienced fighter and current crowd favorite.   The result: a technical draw.  Research shows that no one needs to throw in the towel just yet.  Both Blog and Newsletter have their strengths, and when they work together they have the ability to captivate the entire audience. Ok, enough of the boxing references. Most people are familiar […]