Search Engines


Ever wonder why there is so much spam in your inbox?
Ever wonder why there is so much spam in your inbox? avatar

Do you ever wonder why there is so much spam in your email inbox? The unfortunate truth is that spam – aka unsolicited or ‘junk’ email –  is an unavoidable fact of life if you actively use email on the Web. Email spam is a growing problem because it is so inexpensive and easy to generate, and it’s difficult for the authorities to identify and hold spammers accountable for their actions. The good news is there ARE some steps you […]


If you could do just one thing to improve your SEO, what would it be?
If you could do just one thing to improve your SEO, what would it be? avatar

We recently conducted an experiment.  It wasn’t the kind of experiment you read about in the daily news.  It was more of a “oops, I wonder how long that tub of yogurt has been hiding at the back of the fridge” sort of experiment. Several years ago, I had a bit of spare time, and a few ideas, so I started writing articles for the Black Cap Design website.   A few months later, I noticed a big improvement in our […]


Improving your Website SEO?
Improving your Website SEO? avatar

Your web developer may have already explained that your website will move up and down in search.  For example, today you may be on page 1 and tomorrow you may find your site on page 3 of a Google search.  Your search results will also vary depending on which search engine you’re using, e.g. Google, Bing or Yahoo.  Where your site shows up in search will depend on the specific combination of words you’re using, however there are many other […]


WordPress: Pages vs Posts – What’s the Difference?
WordPress: Pages vs Posts – What’s the Difference? avatar

For people who are new to WordPress, one of the first questions that arises is “what’s the difference between Pages and Posts?” The next time you’re poking around the administrative dashboard of your new website, have a look at the navigation menu.  You’ll see several tabs including a ‘Posts’ tab and a ‘Pages’ tab. If you click on each of those tabs in turn, you’ll notice the settings for pages and posts look pretty much the same.  You can create […]


What is SEO? How to Get Found By Search Engines!
What is SEO? How to Get Found By Search Engines! avatar

What is SEO? SEO is an acronym for Search Engine Optimization. It’s nerd-speak for making your site accessible to search engines. Popular search engines like Google, Yahoo! and Bing are massive catalogues (think the phone book on steroids) of information about the websites that comprise the Web. Just how many sites are out there? As of October 2013, there are an estimated 767 million active websites! (Source: http://news.netcraft.com/.) No wonder it’s tricky getting your favourite search engine to find your […]